Article published by Austin American Statesman
CAPITAL METRO
Agency ponders selling rights
Capital Metro will consider later this month whether to pay a consultant $100,000 to analyze what the transit agency could earn by selling naming rights to train stations, bus routes and other facilities. Such a program, the agency said, would be an extension of the longtime transit industry practice of selling advertising on buses and trains.
A board committee voted unanimously Wednesday in favor of hiring IMG Consulting Inc. to produce the report. If the full board approves the contract July 25,
the company would have about six months for its review. IMG additionally might become the agency's sales agent for naming rights, netting 12 percent of what Capital Metro gets under the program. Capital Metro would retain the option to perform that duty in-house or contract for it.
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